1950s Good Old Fashioned Appropriation

The 1950's were a time when advertising in print media was going through some vast changes. 

the trite catalogue format for the 1930's and 40's was no longer grabbing the attention of consumers. In the interest of good advertising, creative directors called upon artists to add a  considerable amount of wit and cleverness. The ignorance of racial implications and the beckoning call of profits influenced advertisers to go in a new direction: SHOCK and AWE. The photo below depicts an American man in  tight dress shirt sporting a Native American headdress. These headdresses are usually reserved for sacred occasions but here it is only regarded here as a clever trick to sell more men's dress shirts.