Civil Chic: 1960's Racial Standards and skin lightening

In an industry dominated by fair skinned skinny white women, women of color struggled to find their role. Black women were not being represented in magazines and films. Many women of color interpreted that lack of representation as a standard of beauty being set by the media. Women attempted to conform to this standard and subjected themselves to strenuous cosmetic practices. Not only is the lack of representation of black women unethical but the advertisements for these products only solidify black women's insecurities. The ad below says,"He never came near me until...I discovered Nadinola- Then he discovered me!" This basically communicates that if you don't appear light skinned no man will ever take a second glance at you.