The anti-fur movement started in the early 80s and continued through the 90s. This movement was mostly pioneered by the animal rights activist group PETA. With so many synthetic alternatives to animal skins, activists confronted consumers with a "no excuses" attitude. They use graphic imagery and shcok value to grasp the attention of the consumer who is subjected to hundreds of advertisements a day. These advertisements play into our symathy and humanity. PETA cleverly had celebrity endorsemnts including the spread of supermodels below. Throughout PETA's 30 year effort countless celebrities have appered in television advertisements and nude photoshoots. These endorsemnts hopefully would help us to have additonal motivation by forming solidarity with our favorite celebrites to abstain from purchasing and wearing fur
PETA. "We'd Rather Go Naked Than Wear Fur." Advertisement. 1994.
Anti-fur US Commercial/advert 1982. 1982. https://www.youtube.com/watch?v=tL8cXSU4A9Q.
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